and teams are simply outscoring their opponents by implementing what is called a spread offense. The concept is to stretch the field which spreads out the defense allowing players with tremendous speed to run in wide open spaces to score more touchdowns. This evolution in football is being mirrored on the field of business. Technology is increasing the speed of business exponentially. The internet and the growing global economy are the wide open field allowing you to run free in open spaces and score more touchdowns. 

Everyone always asks me, “How can I experience a Revival of Revenue?” As the head coach you need to evaluate what playbooks you are using and what plays are being called in your quest to score more touchdowns and ultimately win in business. As the head coach, think of this simple matrix below as a gameplan to guide you to experience a Revival of Revenue.

Offensive Playbook……. Maximize What You Make

Most people struggle to make more money. Simply put, Revival of Revenue is about helping you continually score more financially. On offense you are responsible for calling the plays to score as often as you can. If you have only one job and depend on it as your sole source of income, then that’s like having no backup quarterback. If you choose to risk your future on only one revenue stream, that’s like handing the ball off to the same running back on every single play. Making you one-dimensional. That’s a problem! Do not be deceived, what you perceive as job security is actually, by definition, fiscal risk.

The Revival of Revenue is the entire Offensive Playbook in order to give yourself a chance to “go long” and “score big” as often as you can. In other words, give yourself more chances to “Maximize Your Income.” In Chapter 2, Maximum Wage, I’m going to share with you how to create opportunities to score more touchdowns even while you still have that one steady job, providing income, which is good.

Defensive Playbook…… Minimize What You Spend

On defense, you are responsible for minimizing expenses and your overall cost to live. The “Get Out of Debt”, “Get on a Budget”, and “Live Within Your Means” mentality are all a part of the Defensive Playbook. This is one part of your game plan that you can immediately control, and it’s profitable, biblical, and wise to run your business with a winning defensive mindset that minimizes what you spend. In many ways it’s easier today to spend less money than ever before due to available technologies, and access to information and research. 

The problem with these defensive mentalities is that they are one-dimensional. They do not take into account the NEED to continually make more money. To that end, you have been mislead to believe these Myths about Defensive Playbooks are the path to victory:

• You already make enough money
• You should be content with what you already make
• You don’t need to make more
• A budget will solve everything
• You need to save more money
• Just spend less

Defense Just isn’t Enough!

I cannot tell you how many times people tell me their story. They have implemented all of the principles and strategies of the Defensive Playbook only to find themselves playing from behind and constantly coming up short. 

The story is always the same, the budget works for a few months and even for a year or two but then, inevitably life happens. Your kid gets in a car accident and you need to pay deductibles, buy a new car, surgery, prescriptions, tuitions, weddings and funerals, etc. You name it, it all seems to hit at once. To top it all off you get axed from your job that was your sole source of income. It feels like you’re down four touchdowns with four minutes to go in the game. How do you score that many touchdowns in four minutes with a defensive mindset?

You Weren’t Offensive Minded!

All of a sudden, the principles of budgeting, saving, and being content with what you have is out the window. The math just doesn’t add up. There is simply more money going out than coming in. It’s not because you were defensive minded, it’s because you weren’t being offense minded enough and trying to score more touchdowns. The way to win in business, like football, has flipped from defense to offense. A proper defensive strategy must remain in place to win championships, but the focus of the entire game favors the offensive minded. It is easier to score more touchdowns today than ever before and in the Revival of Revenue I show you how.

Special Teams…………….. Manage What You Keep

Finally, the task of special teams is to place the team in the best position to score. In business, your special teams strategy is about managing what you keep after taxation. After you maximize your income and minimize your expenses, Uncle Sam takes his share via taxation. As a business, you will want to pay attention to special teams which present unique opportunities to make more and spend less that will increase your overall profitability. The Revival of Revenue specializes in giving you the opportunity to score extra points you didn’t even know existed!

That’s part of the problem. Currently, our economy is ailing, and the hurt is pervasive. The economic pain is groaning louder from people of all income brackets. That’s the rich, the poor and the middle class all seeing eye-to-eye in agreement for a change. But the news reports tell us market conditions have been improving, and you and I don’t know what to believe. Many of us feel caught up in a political whirlwind of misinformation. It’s frightening, not knowing what to believe.

Biased economic messaging is the new norm. Antiquated metrics that once measured economic performance are no longer an accurate barometer. Political leaders are juggling the effects of shortsighted economic policies. Worse, both sides of the aisle are pointing to skewed indices and earnings reports to evoke panic and rally votes for an upcoming election cycle.

You can sense it in every walk of life. Construed data. Propagated belief systems. Knee-jerk market reactions.

Meanwhile, a desperate global voice is crying out to God, saying, “God, if you are up there, help me make more money.”
Every day as an Entrepreneurial Evangelist, I take calls from China to Nigeria, London to LA and NY to Rio. People by the millions like you of all ages, races and professions are searching for new solutions that offer original thought and fresh perspective on how to make it in our economy. Trying to build a career isn’t as easy as it once was.

Small businesses are trying to grow locally but compete internationally because the internet is equalizing the world economy. A once-segregated marketplace is now seamed together with thousands of technologies that encourage and support a global scope of business as the new norm.

Due to global brands crossing into foreign markets, a student’s room in China now looks very similar to a student’s room in Los Angeles. These are positive macro advances for the global economy, but national economies and many individuals like you and me are undergoing pain, national fear and practical job concerns.

The US market is losing jobs to fierce competition from developing countries. These countries are winning the value/cost game in many manufacturing and technological labor sectors. Turning to a new strategy, US workers are adopting a work ethic and a stance in economics that includes a belief that they are ENTITLED to be employed.

So I want to address those concerns because we are beginning to build a relationship together. Whether we only spend time together in this book or we continue into additional material on my website, blog, etc., I can assure you that whatever your level of engagement, your brightest future is yet to come.

But believe me, good does not come to those who are ENTITLED to jobs and salaries. Entitlement is the cancer of America.

So how do you square those two? How do you as an individual win against global competition without demanding or relying on entitlements? The answer is, not everyone can in this economy.

I focus on how to exit this economy, enter God’s Economy and experience The Revival of Revenue. I encourage people to pass up on our old ideas of how we fit in the national economy so that we can find and enjoy the New American Dream.

No matter where you are in the world, there is a new message of personal empowerment. Whether you are under a communist Chinese regime, a Buddhist Taiwanese oligarchy or a burgeoning Middle Eastern democracy—whether it’s tribal Nigeria, a dictatorship in South America or my beautiful country, the United States of America – the principles in The Revival of Revenue show how to do for yourself what governments and politicians can’t and won’t do for you.

See, the American Dream is not just for Americans anymore. The American Dream used to only be lived out in America because America was the land of opportunity and prosperity. The New American Dream is a global concept. In today’s information-based economy, entrepreneurs can succeed anywhere in the world.

So the New American Dream is actually possible for anyone who wants to turn dreams into dollars and passions into profit– wherever they live. What used to only be possible for people to dream and achieve in America has now become possible for most opportunity seekers. Now the whole world has the chance at what we call the New American Dream.

Only by going back to our roots will the United States be able to share and enjoy the New American Dream with the world.

Billions of people across the globe wish to exit the old and enter the new because everyone wants a chance at opportunity. Every day a global yearning grows stronger for a voice that can be trusted, a system that can be followed and support that can be counted on to help people capitalize on what they can do with their hands, feet and minds in the global market.

There is a need for a how-to guide with practical answers that navigate the gauntlet of challenges facing you today. There is a need for a new message of universal truths and personal empowerment that point true north in the fight against marginalization. So many of us need a clear roadmap that lays out the steps to creating our own economy in a new economy with a future mindset.

And the answers of yesteryear are not our solutions for tomorrow. We need to heed the warning of King Solomon when he said, “A wise man sees death and destruction coming and changes his course of path, but the simple man (fool) stays on the same course and suffers for it.”

We see the old way of doing things isn’t working. That signals it’s time to change course. The roadmap forward is what I call The Revival of Revenue.

So when you are free to lay your head on the pillow tonight–when concerns begin to face you as you fall asleep–don’t think about the options that you don’t have, the actions you haven’t taken or the lost look in your eyes when you feel clueless about how to start over and where to start.

You can find an economic footing even in a slippery market. While indecision can be wise for a time, remember that you are always moving in some direction. The time to act is now. This is the first tenant of the New American Dream.

So open your mind to different perspectives, embrace profitable principles that challenge conventional wisdom and allow me to talk to you about what you’ve been told not to talk about—and you will discover how to create your own economy that’s found in the only economy that you can trust, God’s economy.

So where could you go if you understood the universal principles of God’s Economy and experienced The Revival of Revenue? Come on, I will lead you there! Let’s go!!